Queen of the South
Queen of the South is USA's English adaptation of Arturo Pérez-Reverte’s best-selling novel La Reina del Sur. The story first came to Hispanic TV households in 2011 in the form of a Telenovela that became Telemundo's biggest hit. USA sought to generate the same level of success.
COVERGIRL
COVERGIRL set out to win the hearts of African American girls through a partnership with the empowerment platform BLACK GIRLS ROCK! The partnership opened the doors to an evergreen effort.
Mr Robot
USA wanted to reclaim its position as THE destination for thought-provoking storytelling and complex characters. To achieve that, the network launched Mr. Robot, a one-of-a-kind techno-thriller centered around a cyber-security engineer by day and vigilante hacker by night.
Nestle Nido
NESTLÉ NIDO is well known in Latin America, but relatively new to US-born Hispanics. These consumers make up over 35% of the US Hispanic population, so the brand needed to introduce NIDO to increase consideration and become profitable.