Audience Insights
Understanding Diverse Black Americans, and How to Connect with Them Through Audio
Black Americans share a common racial experience in the U.S. But of today's 47 million Black Americans, each individual has a story, shaped by their geography, age, gender, and origin. The media landscape hasn't always reflected these diverse perspectives—except for audio. With its low barrier of entry and ability to reach the masses, audio lets people express their intentions, emotions, and unique stories in a nuanced and authentic way.
We’ve Uncovered Top Insights on Our Black Podcast Listeners
Exclusive findings from the first-ever Edison Research Black Podcast Listener Report by SXM Media and Mindshare.
5 Ways Podcasts Are Redefining Black Representation
As popular media outlets struggle to diversify their content, Black creators turn to podcasts to share their own stories and perspectives. Every podcast episode they produce adds to the tapestry of the Black experience, redefining what representation means for those who tune in.
Understanding Hispanic and Latino Diversity Is the First Step to Celebrating This Audience
Improvements to the race and ethnicity questions on the 2020 Census made it easier for Hispanics and Latinos to self-identify. Still, the shifts we see today are not just the outcome of a well-designed question. They reveal the impact of several factors that have shaped Hispanic and Latino identity over the years.
How Digital Audio Can Provide a Brand-Safe Advertising Environment
At a time when buying decisions speak louder than public statements, advertisers are pulling back their support for platforms that facilitate the distribution of harmful content. Instead, they are investing in spaces that are safe and suitable for their brands.
How to Elevate Black Culture Rather Than Just Benefitting From It
Black consumers are trendsetters and tastemakers for consumers of all races. Their choices create a halo effect on the masses, thanks to their relentless pursuit of innovation and cultural expression.
5 Ways to Connect with Moms During Quarantine
COVID-19 is shining a well-deserved light on the heroic efforts of health care workers, first responders, and the essential workforce, but there is a group that also deserves some attention: moms.
Sonido On—Hispanic Consumers are Eager to Hear Ads that Reflect Their Culture
Hispanic have a rich connection to their culture and ethnicity, yet often feel they are living in two worlds. As a result, the resounding preference is to see messages that highlight that experience by speaking to both parts of their identity. This infographic highlights the media preferences of this am bicultural audience.
Press Play: Engage Influential Black Audiences Through the Power of Audio
This eBook explores the growing influence of Black consumers—a group of trendsetters and tastemakers shaping popular culture in the U.S. and around the world. It breaks down music and consumer trends as a way to help marketers engage this powerful audience in a meaningful and authentic way.
Celebrating Hispanic Heritage Through Music
Latin music is as rich and diverse as the 34 countries and territories it represents. With a variety of genres and styles, it documents the historical journey of Hispanics around the world. This article dives into the origin of Latin music genres, helping marketers understand the diversity and depth of Hispanic culture.
Language Decoded: New Study Reveals the Best Way to Reach Hispanics
Today, 36% of U.S. Hispanic adults are bilingual. This includes 25% who mainly use English and 38% who mainly use Spanish. This research quantifies the language preferences of Hispanic consumers, comparing Spanish and English ad creative side-by-side.
The Advertiser's Guide to Multicultural Audiences
It was once the case that multicultural marketing initiatives were only considered after the general market strategy was in place–but no more. This industry white paper combines Pandora’s proprietary listening data with trusted, third-party research to reveal a fresh take on the four key multicultural trends every advertiser needs to know.
Black consumers Respond positively to Culturally Relevant Ads
Advertisers who bank their marketing budgets on delivering general market messaging to a Black audience are missing out on true moments of authenticity and connection. Learn about the impact of culturally relevant ads on this audience.
The Impact of Black Influence on Culture and Advertising
With a growing population of 46 million and a spending power of over $1.2 trillion dollars, African Americans are a considerable source of growth for many industries and brands. This article explores how campaigns are more effective when they directly address this segment.
Culturally Relevant Ads Strike a Chord with Multicultural Audiences
Multicultural audiences respond positively to ads that leverage strong cultural cues. Audio is a powerful way to personalize a message to every consumer regardless of age, gender, race, or ethnicity. Ensure every impression makes an impression by leveraging these creative best practices.