Nidia Serrano
Nidia Serrano is a passionate marketer and storyteller. She leads B2B Marketing at SXM Media, where she transforms audio, podcast, and audience insights into compelling thought-leadership stories.
Nidia has focused her fifteen-year career on pushing the boundaries of the advertising industry. She is an inspiring speaker and an active contributor to sxmmedia.com, the company’s resource for marketing insights, solutions, and ideas.
Nidia received a Bachelor of Arts degree in sociology from Binghamton University. She is a champion of diversity and inclusion, supporting people of color in and outside of work.
marketing/advertising/media
SiriusXM, Senior Director, B2B Marketing
Pandora, Director, B2B Marketing, Audiences
Pandora, Senior Manager, B2B Marketing, Multicultural
Wavemaker/Maxus, Associate Media Director
Starcom/MV42, Connections Manager
Mediacom, Broadcast Buyer
events
[Webinar] Dimensions of the Black Experience, Speaker
[Webinar] The Latinx Podcast Boom, Speaker
[Webinar] Edison Research Black Podcast Listener Report, Speaker
AdColor, Deconstructing the Black Podcast Universe, Speaker
ANA Multicultural, Representing America’s Voice, Speaker
[Webinar] SoundCheck Session: Engaging Multicultural Audiences in a Changing Economy, Speaker
[Webinar] SoundCheck Session: Engagement in a Changing Consumer Climate, Speaker
[Webinar] Millennials & Gen Z In the Age of COVID-19, Speaker
Pandora Turn It Up: Elevate Your Cultural Marketing Strategy, Organizer & Speaker
Pepsi Hispanic Media Summit 2019, Keynote
AdColor, Pandora Take A Stand Music Experience, Organizer
ANA Multicultural & Inclusive Marketing @ Coca-Cola Presented by Pandora, Speaker
ANA Multicultural 2018 Marketing & Diversity Conference Presented by Pandora, Speaker
American Advertising Federation, Mosaic Awards 2018, Keynote
ANA Multicultural 2017 Marketing & Diversity Conference, Speaker
publications
Understanding Diverse Black Americans, and How to Connect with Them Through Audio, SXM Media
5 Ways Podcasts Are Redefining Black Representation, ADWEEK
Black podcast audience is an untapped market, according to new research, Campaign
We’ve Uncovered Top Insights on Our Black Podcast Listeners, SXM Media
Understanding Hispanic and Latino Diversity Is the First Step to Celebrating This Audience, ADWEEK
How Digital Audio Can Provide a Brand-Safe Advertising Environment, ADWEEK
How to Elevate Black Culture Rather Than Just Benefitting From It, ADWEEK
5 Ways to Connect with Moms During Quarantine, SXM Media
Pandora's Audience Marketing Director Nidia Serrano on Storytelling, D&I & Advice to Gen Z, MediaVillage
[Podcast] Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers, ThinkNow
How to Elevate Black Culture Rather Than Just Benefitting From It, ADWEEK
Infographic: What Hispanic Consumers Want Brands to Do in Ads, ADWEEK
[Video] Connecting With Your Multicultural Customer: Get Ready with These Four Questions, SXM Media
The 2020 Definitive Guide to Audio, Guide (featured)
Press Play: Engage Influential Black Audiences Through the Power of Audio, eBook
The Power of Audio Podcast, “Unlocking the Influential Power of Black Consumers”, Episode 14
Culture First, Powered by Audio, SXM Media
Celebrating Hispanic Heritage Through Music, SXM Media
Reach Multicultural Audiences with Pandora’s Programmatic Offerings, SXM Media
Black History Month: The Soundtrack of Today’s Social Movements, SXM Media
Engineering for Engagement: Multicultural Audiences Are Connected and In Control, SXM Media
Language Decoded: What Bilingual Audiences Expect in Advertising, Report
Black-Americans Respond to Culturally Relevant Ads, SXM Media
The Advertiser’s Guide to Multicultural Audiences, eBook
Education
Bachelor of Arts in Sociology, Binghamton University, NY